• Managed product development & marketing process for consumer goods from concept to launch.
• Increased profit margin through organic growth and market research data for innovative Product Development.
• Managed/ developed product variation for multiple trade channels that met business MOQ.
• Developed and maintained competitive products and categories research for the business offering.
• Developed Alienware products supported with market performance data; such as retail POS, NPD, and Nielsen.
• Created key customer presentations for Kmart, Home Depot, Wal-Mart, such as Kmart, Walmart, and Sears’s, Lowe’s, Best Buy, Marshalls, Lord and Taylor, Brookstone, Neiman Marcus, QVC, Bloomindale’s, Kohl’s, Zappos, Sears, Amazon, and Macy’s Merchandising Team.
• Documented and reported market categories performance to C-Level Officials.
• Stayed aware/ creative brief of new market innovation trends that created opportunities for products, packaging, and merchandising such as the Lowe’s Ramp Program. Proposed a Customizable Ramp for this program. Ramp offered cross merchandise opportunity with outdoor decking panels already being sold in retail for Baby Boomers. Identified missing market opportunity. Gained the interest of the entire merchandising team. Lowe’s rolled this program across all stores nationally.
• Developed cutting edge successful retail consumer products such as Dell Alienware M11X, M15X, M17x, Gateway Customizable Ramp System, and durable garage cabinets for Kobalt Tools brand.
• Communicated with partner factories in Asia through emails, videos, meetings and written documentation that included Drawings, CAD models, and Illustrations to meet projects requirements.
• Meets deadlines, self-motivated with strong multi-task capabilities. Demonstrate management skills that manage vendors, and suppliers; factories, prototype makers, marketing. While focused on product to product tasks such as creating presentations, email blast, catalog and much more.